Top 5 Tips for Designing a Perfect Landing Page

Technically, the landing page is the site that your visitors hit. This term often refers to a single page that exists autonomously from your site and is designed either to sell something, provide services, or to inform visitors. A landing page may simply be effective, or it may be as efficient, profitable, convenient and technically competent. Often, to design a good landing page, you have to sweat and do a lot of research, but all these pages have something in common. So, here are the following tips to design a perfect landing page.

Examine Your Potential Customers

This is the basis of the basics. To do something, you need to understand for whom you do it. The landing page knowingly suggests a guideline for specific visitors. Your task is to examine your potential customers from all sides, analyse their preferences and behaviour on other resources, and then express it all on your landing page.

You need to understand the gender, age range, demographic data, the reason for choosing your product, differences from competitors, reasons for refusing your product or service, the frequency of demand and much more. In this case, your resource will submit an application for high conversion.

Use the Correct Length of the Page

The correct size of the text/page should minimize the gap between the knowledge that the visitors have and which they should have. Some website design company believe that all content should fit on the page so that at a resolution of 800x600 there is no need to scroll it.

But tests show that if users see the ability to scroll the page, then they often use it. However, it would be better if the key information and the mechanism for implementing the response will be located in the upper. It would be visible immediately after loading. The best length can only be determined by testing.

Good Preparation on Catchy Headlines

This means that you need to stock up your page with

• A catchy headline

• A cursory but tempting and informative description of your proposal

• A suitable image

• Reviews

• An application form

• A call to action

The title should be large, clear and incredibly attractive. After all, this is the first thing that catches the eye, and many indicators show that this element is the most important. A great headline will help you to maximize the value of the unique value proposition (UVP). This is the element that must appear on your landing page. The call to action should be simple, bright, and should be written in clear language for the audience.

Visual Aspects With the Basic Idea

The graphics should match the style of the campaign and provoke a positive emotional response from users. Do not underestimate the importance of high-quality graphics and pictures from stocks. This means that it is necessary to minimize the proportion of destructive elements and make sure that the remaining components are effective, attract attention and illustrate your call to action. The points need to keep in mind:

• Along with text, visual elements should help increase conversion.

• The page template also needs to be well planned.

• Playing on the contrast will also help highlight the right elements.

• Use colours effectively.

• The text should be noticeable on the selected background.

• Call to action should stand out even more strongly against the background of the rest of the text and the background.

• Come up with compelling action-oriented text, and never use the word send and any other word that creates a feeling of loss of control.

• Use the button: the modern user has become accustomed to the graphical interface on the buttons, which is simple, effective and suitable for any digital device.

You need to make sure that you leave enough space around the call to action, as this will allow the visitor to focus on it.

Remember Search Engine Promotion

Advertising campaigns outside the Internet lead to the fact that people begin to enter the brand name or slogan in the search box. If the landing page is integrated into the design and structure of the site, and you plan to use it for a long time, then you should take care of optimization for the relevant key phrases using SEO methods. Google sends robot, which checks the landing page for relevancy and download speed. In this regard, its title, title, subtitles and text should contain keywords that will launch our ads and ads will begin to be shown.

Final Words

The process of creating a landing page is very simple, so above-mentioned points will help you to correct your mistakes. Do not repeat your mistakes, and when it comes to increasing the level of conversion, you will be far ahead.